Strategic Alliance Manager is responsible for overseeing all functions of the airport advertising program.He/she works directly with clients, contractors, and airport employees - facilitating sales, overseeing operations, and maintaining airport relations. 

- He/she plays a key role in the success of the business in planning and execution of program operations and sales development.

- We are looking for a Strategic Alliance Manager to manage a group or category of products for our company's website.He/she will be the one responsible for the pricing and overall promotion of a product category to maximize consumer appeal. Relationships with vendors and product range management will also be part of his/her duty.

- An alliance manager is responsible for adding value to a company by extending its accounts to company partners. 

- Relationships with these partners must remain well managed and mutually beneficial to both companies. 

- The main objective of an alliance manager is to increase long-term revenue as well as performance of the company.

Sales : 

- Should be able to chase sales target.

- Should acquire key accounts for the category.

- Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior.

- Pricing - Develop the right pricing policy.

- identify opportunities for giving customers value through intelligent and limited discounting

- Use discounting to drive portfolio mix and achieve strategic goals
 
Marketing : 

- Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc.

- Understand SEM, SEO and E-mail marketing

- identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders

Promotions : 

- Create promotions to drive revenue, margins, etc.

- Own both creation and execution of promotions calendar including special occasions

- Work closely with cross-functional teams eg. Product, Category Growth team, E-Kart, Liquidation teams to pilot, build & scale such capabilities in a sustainable manner.

- Research market trends, customer needs/segments to develop key insights & growth opportunities.

- Brand insights

- Work closely with KAMs on new brand pitches as well as growth insights / specific deep-dives for existing brand partners.

Foster a partnership with Airport Authority that enhances Clear Channel Airports- reputation and increases revenue opportunities.

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