Content Marketing Manager

About Company :

They are setting up the first digital gold platform in India

Location : Mumbai

Experience : 1 - 5 Years

Function : Sales & Marketing

Vacancy : 1

Job Description :

YouTube and Content Marketing Specialist :

The company is looking for a Video Marketing Specialist. In this role, you'll be responsible for finding and working with a range of influences and YouTubers to promote the concept of digital

Your role will include :

- Figure out the most appropriate YouTubers to work with and figure out the optimum engagement model with them

- Experiment with a range of messages, regional languages and propositions to promote and track the result of each of these experiments

- Help refine the brand message and product positioning

- Grow the influencer network, start a channel on YouTube and lead the production of proprietary video content once the message and positioning has been refined

- Continuously KPIs of track various initiatives

- Optimize videos for YouTube. This includes using correct tags, category descriptors, right keywords and video captions to ensure that potential viewers find the video.

- Experiment with other marketing channels such as Tik Tok, Instagram, Twitter, blogs etc

WHAT YOU'VE ACCOMPLISHED... SO FAR

Deep passion for video content and marketing. Fundamentally smart and willing to work hard. Street Smart with the ability to deal with a range of people.

Experience :

- At least 1 year experience in marketing/ account management at a digital agency

- Hands-on experience in marketing video content is an advantage.

Knowledge : Commercial acumen, resourceful

Soft Skills:

- Calculated risk-taking : Intuitiveness to experiment

- Analytical : Keen interest in analyzing data, and transforming it into actionable marketing strategies.

- Communication : Ability to convey the right message and build a connection with people.

- Self-driven : Willing to roll up your sleeves and get things done.

Qualification : Graduate

Working Days : 5 Days a Week (10:00 AM to 7:00 PM)

Job Nature : Full Time

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