Recruitment Consultant at Hcapital
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Manager/Specialist - App Store Optimization (3-5 yrs)
1) Will be responsible for ranking 1st for all the relevant keyword searches on the play store.
2) Hands-on experience in on-page metadata & Off-page metadata factors.
3) Off-page activities like backlink building, monitoring the link performances, Hygiene, and web page speed optimization.
4) Perform ongoing keyword discovery, expansion, and optimization. Collaborate with our Content and Marketing team to optimize play store pages, landing pages, and content.
5) Research and ensure search engine optimization recommendations on App (code and content).
6) Research and analyze competitor advertising links and develop link building strategies and develop and implement our ASO strategy
7) Stay up to date with the latest ASO and digital marketing trends and best practices.
Desired Candidate Profile :
- 3-5 years of experience as an ASO Analyst or a similar role.
- In-depth knowledge of keyword research & ASO.
- Up up-to-date with the latest trends and best practices in ASO and to be continuously learning and evolving.
- In-depth knowledge of research principles and methods and experience in analyzing data
- Sense of ownership and pride in your performance and its impact on the company's success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
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