Bold Care is changing the way Indian men can start working on their health and wellness. Our mission is to build a one-stop destination for high-quality, science-backed products for sexual health and wellbeing, hair care, and daily nutrition.

To help us fulfill this mission, we are looking for a customer-obsessed social media manager to strengthen our ability to delight and engage customers on our social media platforms. If you want to operate at start up speed, solve some of the hardest problems and help build a community that celebrates Indian men, Bold Care might be the place for you!

Responsibilities

- A big part of building India's most trusted men's health and wellness brand, is engaging with customers on social media to help them discover and build a community of Indian men. The - Social Media Manager will be responsible for designing Bold Care's social media strategy and working with teams, both internal and external agencies, to bring it to life. This person will be responsible for delivering measurable business impact through social media marketing and engagement.

- End to end ownership of Bold Care's social brand channels and strategy across Facebook, Twitter, Instagram, and YouTube and others, including execution of activations from concept to post-implementation analysis.

- Constantly iterate and maintain Bold Care's personality and social tone of voice to stay relevant to customers. Ensure consistent brand positioning and tone of voice across all platforms.

- Build and leverage locally and cultural moments to make Bold Care relevant to Indian audiences.

- Collaborate and maintain close relationships with cross-functional teams to maximize the impact of social media efforts by ensuring alignment in communications across channels.

- Find new and exciting ways to engage customers via social media channels to drive awareness, conversation and affinity for Bold Care's products.

- Analyze and report social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings.

- Liaise closely with content partners and media agencies to plan and execute campaigns.

- Set an experimentation calendar and constantly test hypothesis to develop an editorial strategy for Bold Care.

- Be the business POC for social media customer service team. Constantly improve processes to maintain a high-bar on customer interactions and satisfaction.

- Expand Bold Care's brand presence on emerging and India-specific social platforms.

Preferred Qualifications :

- We are customer obsessed. A singular focus on doing the right thing for our customers drives our actions and we look forward to working with those who can be equally customer focused.

- Prior consumer social media marketing experience growing and managing social brand channels of significant scale, preferably in the D2C space.

- Advanced social measurement experience including use of listening, monitoring and CRM services/tools.

- The right person in this role will also be able to deal with ambiguity and take the lead in defining frameworks where no prior examples exist.