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11/05 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

Views:11 Applications:10 Rec. Actions:Recruiter Actions:5

Manager - Social Media Marketing - Textile Manufacturing (1-5 yrs)

Bangalore Job Code: 212730

- Great Opportunity

We are Textile manufacturing company

The Job You will be responsible for :

- Developing and managing a portfolio of Key Accounts.

- Achieving monthly sales targets by identifying and developing new customers.

- Ensuring high levels of customer satisfaction as well as upsell and cross sell potential within existing customers to maximise share of wallet.

- Coordinating pre-sales and post-sales follow up.

- Achieving and exceeding weekly and monthly KPIs.

- Building strong and collaborative relationships with other internal stakeholders.

- Monitoring market trends and providing regular competitor feedback.

- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.

- Creating and managing all marketing material and collateral in line with brand direction.

- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.

- Tracking effectiveness of various campaigns and course correcting as required.

- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.

- Leading the planning and implementation of PR and initiatives related to the brand.

- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.

- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.

- Developing and managing the editorial calendar to ensure deadlines are met.

- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.

- Managing relationships with external marketing agencies.

- Ensuring consistency of brand voice, style and tone across all content.

- Managing corporate communications across internal channels/platforms.

- Developing messaging and content for corporate communications.

- Keeping staff updated and engaged on corporate developments and strategies through various internal communication channels/platforms.

- Driving performance marketing via SEO / SEM.

- Planning and executing viral marketing campaigns across a range of social media platforms.

- Analysing content traffic metrics and effectiveness of campaigns and messaging to explore ways of improving content marketing ROI.

- Developing and managing the editorial calendar.

- Designing and developing strong employer branding strategy.

- Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.

- Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.

- Analysing and interpreting metrics to measure the success of employer branding initiatives.

Ideal Candidate Skills :

- You have at least 1 year experience ideally in Content Management, Marketing Communications or Sales (B2C) within Media & Entertainment industry.

- Experience within Content Planning, Content Management, Content Analysis, Employer Branding, Internal Communications, Social Media / Viral Marketing and Performance marketing would be a strong advantage.

- Experience within Industrial & Manufacturing would be a strong advantage.

- You have the ability to develop engaging content for a wide range of audiences.

- You are a creative marketing professional, preferably with a strong content creation and writing background.

- You possess excellent interpersonal as well as written and verbal communication skills.

- You possess strong analytical skills and are comfortable dealing with numerical data

- You are adaptable and thrive in changing environments

- You are highly goal driven and work well in fast paced environments

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