The Web Marketing Manager will develop and implement the company web-based marketing strategy to promote the company brand, attract visitors and potential leads, and generate internet sales.

Duties/Responsibilities :

- Plans and implements web-based marketing strategies and campaigns via the company website(s).

- Collaborates with web development and design teams; provides guidance on marketing-related aspects of the company web presence.

- Develops and expands company web presence through social media, email, web advertising, and other online sources; promotes company brand through these channels.

- Working with content marketing and design teams to create suitable content for each stage of a customers digital journey

- Drafts, implements, maintains, and revises online marketing campaigns to drive sales and revenue to the company.

- Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders

- Coordinates with other marketing team members to ensure active promotions and campaigns are represented on the website(s).

- Collaborates with web design, development, and content staff to monitor and improve search engine optimization (SEO) results for the company site(s).

- Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio

- Maintains current knowledge of trends and developments in online marketing.

- Assists with budget preparation for marketing department.

- Performs other related duties as assigned.

Required Skills/Abilities :

- Extensive knowledge of marketing principles and strategies.

- Excellent written and verbal communication skills.

- Proven ability to plan and implement marketing campaigns.

- Excellent organizational skills and attention to detail.

- Excellent time management skills and ability to meet deadlines.

- You have good knowledge of various aspects of digital marketing including SEO, social media marketing, email marketing, marketing automation and digital marketing analytics tools such as Google Analytics and Tableau

- Proficient with Shopify and web design.

- Proficient with Microsoft Office Suite or similar software.

Education and Experience :

- Bachelors degree in Marketing, Business, Communications, or related field required.

- One to three years of related experience preferred.

Physical Requirements :

- Prolonged periods sitting at a desk and working on a computer.

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