Primary Responsibilities : 

1. Social Media Management :

- Build, nurture and grow various social media communities in terms of followers and members

- Manage company's social media groups, pages, and handles independently

- Create and market trend based social media activities

- Track, measure, and analyze all initiatives on social media activities

- Monitor and engage in relevant social discussions

- Explore new ways to engage and identify new social networks to reach our target buyers.

- Identify and advise Promotion team on the most appropriate content formats for each platform and audience

- Work alongside other members of the Marketing team to distribute content that educates, entertains, and engages our target audiences and supports overall marketing goals

- Weekly/Monthly reporting of performance on respective social media handles

2. Campaign Management :

- Execute the social media campaigns planned on a monthly basis

- Ensure achievement of planned results from the campaigns

- Work with the team to plan social media calendar

- Weekly/monthly reporting of the respective campaign performance on social media

3. Partnerships :

- Plan, execute and report exclusive social media partnerships with brands, creators & distributors

- Work with social influencers for social media campaigns

Professional Traits :

1. Mandatory Traits :

- 2+ years of experience in social media marketing

- Preferably from modern digital media, content-first digital companies or d2c company

- Has a strong understanding of content/content marketing

- Fluent in their communications

- Should have prior experience in minimum 2 of the following - Instagram, Twitter, LinkedIn, Facebook

- Must have significant demonstrated growth on social media platforms earlier

- Should have experience with social media tools such as Hootsuite, Facebook Business Manager, CoSchedule, Later etc.

2. Preferable Traits :

- Has been a face on social media for a while

- Has dynamic personality and is camera friendly