HR Manager at Streamstop Tech
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Manager - Social Media - Gaming (1-6 yrs)
Job Description :
Responsibilities :
- Develop and execute data-driven Facebook ad campaigns targeting gamers to boost website traffic, and maximize reach and engagement.
- Lead Facebook/Instagram paid advertising efforts, crafting ad copy and initiating new campaigns, to enhance brand visibility and drive conversions.
- Conduct A/B tests on ad creatives, landing pages, and audience segments for optimal performance.
- Optimize Instagram growth through strategic content planning and audience engagement.
- Generate weekly/monthly marketing reports, optimizing ad performance through segmentation and creative strategies.
- Analyze campaign metrics, and derive insights for continuous improvement in ad effectiveness and ROI to improve overall performance.
- To keep track of online engagement metrics: Number of followers, Likes, Shares, Comments, Clicks, Video views, Post Reach, Impressions, and Engagement rate every month.
- Manage end-to-end email marketing campaigns, from content creation to analytics.
- Collaborate with the team for brand-aligned blog content, Instagram posts, and sales emails.
- Stay current on digital marketing trends, Facebook advertising, and gaming industry changes.
- Monitor online engagement metrics monthly.
- Collaborate with cross-functional teams to align marketing efforts with overall business goals.
Requirements :
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- 1+ years of digital advertising experience, emphasizing paid campaigns.
- Proficient in Facebook Ads Manager, Business Manager, and digital marketing tools.
- Excellent written and verbal communication skills.
- Passion for gaming and deep understanding of the gaming community.
- Analytical mindset for data interpretation and data-driven decision-making.
- Ability to work independently and collaboratively, meeting deadlines with high-quality results.
- Strong problem-solving skills; willingness to be hands-on.
- Copywriting or design skills are a plus.
