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04/08 HR
Recruiter at Primo Hiring Solutions

Views:868 Applications:479 Rec. Actions:Recruiter Actions:98

Manager - Social Media - eCommerce (2-3 yrs)

Gurgaon/Gurugram Job Code: 227083

Job Description :

- Develop and manage digital marketing campaigns mainly Facebook and Instagram Ads.

- Handle significant digital marketing budgets for paid acquisition

- Work closely with the team to plan the strategy, implement and measure the impact of Facebook ads.

- Capture the company's target market through audience segmentation, a/b testing and conversion rate optimization.

- Coordinate with the Marketing Design and Content teams to create advertising materials.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) while identifying new KPIs to grow revenue from acquisition channels.

- Aggressively activate all social media accounts (e.g. Facebook Page, YouTube Channel, Linkedin) to drive traffic onto website & blog.

- Configure event tracking via pixels or Google Analytics custom events to measure campaign results.

- Assist with email marketing campaigns.

- Brainstorm with top management on themes, objectives and quirky marketing campaigns to aggressively help the company build a strong online brand presence

Qualifications :

- Knowledge of setting up and monitoring Facebook, Instagram and Google Ads in the e-commerce space.

- Understanding of e-commerce conversion funnels.

- Facebook Blueprint certification

- Google Ads Certification

- Google Analytics IQ Certification

- Ability to work methodically and meet deadlines.

- Desire to learn new marketing areas and upskill quickly on the job.

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