Recruiter at Primo Hiring Solutions
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Manager - Social Media - eCommerce (2-3 yrs)
Job Description :
- Develop and manage digital marketing campaigns mainly Facebook and Instagram Ads.
- Handle significant digital marketing budgets for paid acquisition
- Work closely with the team to plan the strategy, implement and measure the impact of Facebook ads.
- Capture the company's target market through audience segmentation, a/b testing and conversion rate optimization.
- Coordinate with the Marketing Design and Content teams to create advertising materials.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) while identifying new KPIs to grow revenue from acquisition channels.
- Aggressively activate all social media accounts (e.g. Facebook Page, YouTube Channel, Linkedin) to drive traffic onto website & blog.
- Configure event tracking via pixels or Google Analytics custom events to measure campaign results.
- Assist with email marketing campaigns.
- Brainstorm with top management on themes, objectives and quirky marketing campaigns to aggressively help the company build a strong online brand presence
Qualifications :
- Knowledge of setting up and monitoring Facebook, Instagram and Google Ads in the e-commerce space.
- Understanding of e-commerce conversion funnels.
- Facebook Blueprint certification
- Google Ads Certification
- Google Analytics IQ Certification
- Ability to work methodically and meet deadlines.
- Desire to learn new marketing areas and upskill quickly on the job.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
