Recruitment Executive at patronageHR Consulting
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Manager - Social Media - D2C Brand (2-3 yrs)
Key Responsibilities :
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Monitor web traffic metrics
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures, reels, stories, etc.)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
Key Skills :
- Proven work experience of 2-3 years as a Social media manager for a D2C Brand
- Ability to manage creative teams of designers, content writers, and marketers
- Hands on experience in content management
- Excellent communication and copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of different social channels and their USP for brand communication
- Analytical and multitasking skills
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