Manager - Social Media - Advertising/PR Firm (5-15 yrs)
Roles and Responsibilities :
- Develop integrated communications plans and campaigns that drive mission forward for customer and employer branding.
- Spearheaded branding initiative, which included brand positioning, redesigning the company's logo, creating brand manual to ensure a consistent message is spread across the industry.
- Assist in marketing communications (award submissions, blog posts)
- Maintain corporate communications editorial calendar of campaigns, press releases, product announcements, company events/communications, and key milestones / seasonal occurrences.
- Coordinated key media interactions, which helped in achieving the annual brand visibility target.
- Developed metrics to quantify performance management, brand visibility and awareness.
- Redesigning the corporate website, enhanced digital presence through SEO and SMM to increase the monthly traffic.
- Manager/Deputy Manager Digital/ Social Communication Twitter Content, regular updates, monitoring
- Campaigns
- Facebook Content, regular updates, monitoring
- LinkedIn Campaigns
- Content, regular updates, monitoring
Campaigns :
- YouTube Content, regular updates, monitoring
- SEO Ensuring that ReNew's position improves on most searched strings
- Should be from premier institute/college/university
- Any industry would work
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