Responsibilities

- Developing and executing a comprehensive social media strategy that aligns with our business goals and target audience

- Creating engaging social media content, including graphics, videos, and copy

- Managing social media channels, including Facebook, Twitter, Instagram, LinkedIn, and others

- Building and engaging with online communities, fostering meaningful relationships with followers and customers

- Monitoring and analyzing social media performance, making data-driven decisions to optimize campaigns for better engagement and results

- Staying up-to-date on social media trends, best practices, and platform updates, incorporating new strategies and tactics into our social media efforts as appropriate

- Collaborating with cross-functional teams, including marketing, customer service, and product development, to ensure social media content is aligned with overall business objectives

- Developing and managing relationships with influencers, brand ambassadors, and other external partners to support social media efforts

- Managing social media advertising campaigns, including budget, targeting, and optimization

- Tracking and reporting on social media metrics, providing regular updates and insights to stakeholders

Experience required-

- Bachelor's degree in Marketing, Communications, or related field

- A minimum of 7 years of experience in social media management, with a proven track record of developing and executing successful campaigns

- Excellent written and verbal communication skills, with the ability to create engaging content that resonates with target audiences

- Strong understanding of social media platforms, trends, and best practices

- Experience with social media advertising, including targeting, budgeting, and optimization

- Analytical mindset, with the ability to use data to make informed decisions and improve social media performance

- Strong project management skills, with the ability to manage multiple campaigns and priorities simultaneously

- Creative thinker with a passion for social media and digital marketing

- Experience with social media management tools such as Hootsuite, Sprout Social, or Buffer is a plus