- Develop and execute social media strategies and campaigns for clients across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, etc.)

- Experience in paid & unpaid campaign strategies

- Create and curate high-quality content (e.g., text, image, video, infographics) that aligns with clients' brand voice and objectives

- Manage social media accounts, including content planning, publishing, community management, and reporting

- Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction.

- Monthly audit and analysis of social media handles, including digital advertising costs and returns to determine efficacy and growth areas on social media platforms.

- Monitors and develops reports on competitor activity within social media spaces.

- Conduct social listening and monitor performance metrics to optimize campaigns and improve ROI

- Collaborate with cross-functional teams (e.g., creative, account, media, mainline) to ensure social media is integrated with overall marketing plans

- Stay up-to-date with the latest social media trends, tools, and best practices to enhance our agency's capabilities and service offerings

- Stay up to date with current technologies and trends in social media, design tools and applications

- Ensuring quality and timelines of work delivery to clients, including organizing monthly calendar, quarterly key account reviews with client's financial management and reporting of client portfolio

- Content Research and defining topics relevant to brands being promoted

- Active participation in strategy building for new and ongoing projects

- Deliver analysis and insights on campaigns, competitor and market

- Active involvement/ close coordination with division head for activities, measures taken for combined growth of digital media division

- Perform regular quality assurance/quality control checks on assigned client campaigns to ensure they are running as contracted.

Desired Skills/Experience :

- 4-6 years of experience in a digital first agency and not from creative or mainline.

- Self-motivated with a passion for social and digital marketing

- Understanding of key metrics to measure the success of digital marketing initiatives

- Multitasker with an ability to get the job done with minimal supervision

- Excellent written and verbal communication and good interpersonal skills

- Ability to implement and meet deadlines with strong account management skills

- Awareness of and adherence to ethical practices

- Creative thinking and ability to ideate concepts, campaigns, product specific promotion ideas etc.

- Team Player ability to manage people and get work done in time and with quality

- Positive attitude

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