Location: Oshiwara/ Bandra, Mumbai

Job Type: Fulltime-9 hrs- 1 Weekly Off - 9am - 6pm ( Bandra/Oshiwara)

You will be responsible for developing and implementing a comprehensive Content strategy & Creation to enhance brand awareness, engage our audience, and drive business growth. You will play a crucial role in leading & steering our online digital presence and creating compelling content that resonates with our target audience via Instagram & Whatsapp marketing

KRA-Role Clarity:

1. Insta Content Strategy, calender & creation with Team On Instagram - Humanize the Brand.. Video Content Creation as Pastry Chef Prachi As the Brand's face.

2. Community Engagement : Dms, Comments, stories engagement

Build and nurture an active and engaged community on social media platforms. Caption Writing Skills

3. UGCs -Engagement at Store - utilize in an effective manner the bank of UGCs we already have! Participate in Events with e Brand to create engagement & content both

4. Social Media Boosting:

Plan and execute paid social media advertising campaigns to promote products, events, and promotions. Analyze the performance of advertising campaigns and adjust strategies for optimal results.

5. Whatsapp Marketing - create captions & content with Strong CTA once a week. Maintain the Entire Customer Data in an organized manner in organized buckets

6 INFLUENCER Collaboration : Should have an experience in influencer marketing -to plan the calender with min 6-8 good influencers a month

Role Capability

- Proven experience as a Content Manager or similar role minimum 2 years of experience in F&B brand , as a Team lead

- Indepth knowledge of popular social media platforms and their features-Instagram, whatsapp-if Threads too, its preffered

Strong creative and storytelling skills & an eye for content

- Experience with Chat GPT

- To Be able to lead a team & report to The Co founder directly. Handle the entire Social Digital Marketing

- Excellent English communication, aesthitics and interpersonal skills.

Education:

- Bachelor's degree in Marketing, Communications, or a related field.

- Brownie Cottage is an equal opportunity employer. We encourage candidates from all backgrounds to apply.

Note: This job description is a general outline of the responsibilities and qualifications required for the position. Additional duties may be assigned as needed.