Human Resource Manager at Bizaccen Knnect Pvt Ltd
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Manager - Social Media (3-4 yrs)
Responsibilities:
SMO Strategy Development:
- Develop and execute comprehensive SMO strategies aligned with overall marketing and business objectives.
- Conduct audience analysis and identify key demographics for targeted social media campaigns.
- Stay abreast of social media trends and emerging platforms to recommend innovative strategies.
Social Media Content Management:
- Plan, create, and curate engaging content for various social media channels.
- Collaborate with the content team to ensure brand consistency and alignment with SMO objectives.
- Implement best practices for content optimization on each platform.
Audience Engagement and Community Building:
- Foster a sense of community by actively engaging with the audience on social media.
- Respond to comments, messages, and inquiries in a timely and professional manner.
- Develop and implement strategies to grow and nurture social media communities.
Campaign Development and Execution:
- Conceptualize and execute social media campaigns to promote products, services, or brand initiatives.
- Monitor and analyze campaign performance, providing insights for continuous improvement.
- Collaborate with cross-functional teams for integrated marketing campaigns.
Analytics and Reporting:
- Utilize social media analytics tools to measure the effectiveness of SMO strategies.
- Prepare regular reports highlighting key performance indicators (KPIs) and insights.
- Recommend adjustments to optimize future campaigns based on data analysis.
Paid Social Media Advertising:
- Manage and optimize paid advertising campaigns on social media platforms.
- Monitor budgets, analyze performance metrics, and adjust strategies for maximum ROI.
- Stay informed about changes in advertising platforms and industry trends.
Qualifications:
1. Bachelor's degree in Marketing, Communications, or a related field.
2. Minimum of 3 years of experience in social media optimization with a focus on strategy development.
3. Proven success in growing and engaging social media audiences across multiple platforms.
4. In-depth knowledge of social media algorithms, advertising platforms, and SMO best practices.
5. Strong analytical skills and proficiency in using social media analytics tools.
Note: Interested Candidate can call 9667086538
