Manager - Social Media (2-6 yrs)
Social Media Manager
Responsibilities:
- Make an overall plan and strategy for generating online demand by exploring all the social and digital media for the selected brands.
- Develop and run paid and unpaid social media (FB, Instagram, Youtube, Twitter, Linkedin, etc) advertisements/campaigns
- Develop a total understanding of online target audience and mindset modes. Targeting the consumer by geography, pin code, age, gender, online behaviour etc.
- Evaluate the campaign performance reporting and analysis like CTR, Conversion rate etc
- Evaluating customer research/ market condition& customer data
- Identify leaders & influencers (Internal & External) & engage them in brand activities
- Liaise with Marketing and Sales team to ensure brand consistency
- Manage the digital marketing calendar/ posts to grow the social media presence and increase overall brand awareness and consideration on the brand which leads to traffic to ecommerce Platforms.
- Deliver relevant campaign insights to drive development of new initiatives and optimization of existing strategies
