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01/02 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

Views:47 Applications:23 Rec. Actions:Recruiter Actions:11

Manager - SEO/Digital Marketing - Taxi Booking Service (1-6 yrs)

Mumbai Job Code: 256383

-Great Opportunity

- Our Client introduced fully electric cars first in Mumbai. Rider safety is our priority. Comfort with a Class.

- Our Client provides comfortable and safe rides:

- One-click taxi booking service

- Free to download app for smooth journey anytime anywhere in Mumbai

- Fully uniformed professional driver

- More work opportunities

The Job

Your Responsibilities will include:

- Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing and ecommerce programs in line with business priorities.

- Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing programs in line with business priorities.

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimise digital marketing performance.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Driving performance marketing via SEO / SEM.

- Planning and executing viral marketing campaigns across a range of social media platforms.

- Designing and developing strong employer branding strategy.

- Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.

- Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.

- Analysing and interpreting metrics to measure the success of employer branding initiatives.

- Driving business growth by developing innovative ideas and campaigns.

- Testing and optimising marketing tactics that boost conversion rates and accelerate customer acquisition.

- Managing a team of 1-5 people.

Ideal Candidate

Skills Required:

- You have at least 1 year experience ideally in Digital Marketing within IT industry.

- You have solid experience in a regional role ideally including experience covering Rest of Asia, India and Southeast Asia.

- You have good knowledge of Google Analytics, Content Management Tools (Magento, WordPress, Shopify), BI Reporting Tools (Tableau, Sisense, DOMO, Power BI) and Other.

- You are adaptable and thrive in changing environments

- You possess strong analytical skills and are comfortable dealing with numerical data

 - You are a strong team player who can manage multiple stakeholders

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