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17/11 Neha Tyagi
Consultant at Mynd Solutions

Views:276 Applications:73 Rec. Actions:Recruiter Actions:0

Manager/Senior Manager - Product Marketing - Bank (4-8 yrs)

Mumbai Job Code: 17827

An opportunity with one of the India' s largest Bank for Mumbai location. Please find below further details for said position :

Location : Mumbai

Position : Manager/ SR. Manager- Product Marketing Manager

Job Description :

- As a Product Marketing Manager, you will be responsible for the outbound marketing activities for your products.

- You will craft the messaging and positioning for products.

- You'll conceive and develop innovative marketing programs for customer acquisition and engagement.

- Attention to detail and an eye for quality.

Key Responsibilities :

- Develop product positioning and messaging that differentiates your products in the market

- Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products

- Product launches & revamps - plan the launch of new products and releases and manage the cross-functional implementation of the plan along with competition bench marking. Prepare go-to-market strategies for key launches.

- Marketing Strategy - develop the communication & overall marketing strategy and manage the marketing programs that drive demand for your products

- Product communication - Identifying cross-sell opportunities and handling end-to-end execution of campaigns

Engagement & Customer Lifecycle Management:

- Develop and enhance customer engagement strategy across your products

- Planning and execution of customer engagement communication and activities across products and programs

- Work closely with alliance, events/activation and social media team for customer engagement initiatives

- Vendor management : Ability to manage creative agencies, printers and other vendors and ensuring deliveries within committed project timelines

- Planning & Budgeting : Plan and manage annual marketing budgets for your respective products and track the same closely.

- Brand Management - All mediums of Branding and execution of the same.

Interested candidates can call on 9717957213.

Neha Tyagi

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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