Manager/Senior Manager - Direct Marketing - Banking/Fintech (7-10 yrs)
JD : Manager/Sr. Manager-Direct Marketing
Industry : A Series-B Fin-tech venture funded by the largest global investors. Led by star leadership
Role: Manager / Sr. Manager - Direct Marketing
Location: Gurgaon
Key Skills: Strong experience working with associations, government agencies, companies for tie-ups etc and getting access to the right pool of audience or database for marketing purposes.
- Experience in Data Mining, Database Marketing preferred.
Experience : Prefer 7-8 years of relevant experience .
Skills & Experience :
- Identify, steer and own overall strategy of getting access to right pool of customers for marketing purposes.
- Deep understanding of Small-Medium Enterprise (SME) market in India must.
- Excellent ability to access associations like CII, SIDBI, FICCI and other National and Regional Trade Associations, GST network, Mudraa scheme etc.
- Knowledge of Marketing Campaigns Metrics - Email Marketing, SMS Marketing etc. preferred.
- Ability to assist in executing marketing campaigns.
- Drive long-term lead generation strategy based on database visibility
- Experience in financial industry will be a plus
Education :
- Masters/Post-graduation will be a plus
- Good communication skills
- Flexible for local travel as and when required.
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