Manager/Senior Manager - Digital Marketing - Education (5-8 yrs)
Manager Digital Marketing - Digital School
Purpose : A Digital Marketing professional is responsible for planning, executing, and measuring the success of a Digital & Finishing School's online marketing efforts. The specific job duties and responsibilities of a Digital Marketing profile may include:
Responsibilities :
- Build our digital marketing roadmap for Digital School
- Developing and implementing digital marketing strategies that align with the overall business goals
- Creating and managing content for the Digital & Finishing Schools channels, including websites, social media platforms, and blogs
- Managing and executing email marketing campaigns, social media advertising, search engine optimization (SEO), and pay-per-click (PPC) advertising
- Develop specific campaigns to create and maintain high levels of customer interaction
- Oversee our social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Conducting market research to understand consumer behavior and trends, and using the insights to inform marketing strategies
- Staying up-to-date with emerging trends and technologies in digital marketing, and making recommendations to the leadership team
- Measuring and analyzing the effectiveness of digital marketing efforts, using tools such as Google Analytics, and making data-driven decisions to improve results
- Understand consumer needs and behaviors, identify brand positioning & Identify brand opportunities and challenges for growth and development
- Collaborating with cross-functional teams, such as product development, design, and sales, to ensure the success of digital marketing initiatives
Qualifications :
- Proven work experience as a Digital marketing Manager. Experience in handling team of min 5 to 8 members
- Strong understanding of how all current digital marketing channel's function
- Should be a youtuber
- Hands on experience with SEO/SEM, Google Analytics and CRM software
- Should have in-depth marketing experience and a passion for digital technologies
- Key Skills : Ad Campaigns (Google/Facebook etc), Lead Generation, YouTube Channel Knowledge, Video Editing, SEO, ORM, Social Media handling, Content Creation, Email Marketing, Images & Posters
Job Type : Full Time
Job Location : Bengaluru
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