SEO Manager (Mumbai - Elphinstone Road), Looking from BFSI Industry

Senior SEO Manager

About Company :

It is India's only stocks and commodities trading and investing league which encourages participants to drive towards excellence in money making skills to deliver superior returns in the trading and investing arena in a real time environment, with real money and real returns.

Location: Mumbai

Experience: 5 - 10 Years

Function : Technology - IT & Systems

Vacancy : 1

Job Description :

The SEO Manager is responsible for coordinating and implementing SEO & SMO strategies.

Key Management Areas of Responsibility

- Define requirements, tasks, and resources associated with SEO strategy

- Manage and execute implementation of SEO strategy

- Communication to clients, team, and management on strategy/project development, timelines, and results

- Collaborate on company strategy and goal definition for success

- Keep pace with SEO, search engine, social media, and internet marketing industry trends and development

- Contribution to the company blog and social media communities

Key Functional Areas of Responsibility

- Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities

- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals - general and keyword specific

- Help to create and support marketing content to socialize and use for social media purposes (e.g. videos briefs, case studies, blog posts, posts from analysts and customers)

- Develop and implement link building campaigns

- Develop, manage and execute communication/content strategies via social communities in coordination with goals

- Implement and Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)

- Work with the development team to ensure SEO best practices are properly implemented on newly developed code

- Work with editorial and marketing teams to drive SEO in content creation and content programming

- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings

- Research and administer social media tools in support of clients social media strategy.

- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies.

- Communication to team and management on project development, timelines, and results.

- Research and analyze competitor advertising links

- Optimize copy and landing pages for search engine marketing

- Perform ongoing keyword discovery, expansion, and optimization

- Research and implement search engine optimization recommendations

Requirements

- Proven SEO experience and Passion for SEO and overall internet marketing

- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

- Solid understanding of performance marketing, conversion, and online customer acquisition

- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

- Experience with A/B and multivariate experiments

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Knowledge of ranking factors and search engine algorithms

- Up-to-date with the latest trends and best practices in SEO and SEM

- Experience as an SEO content writer/editor with an understanding of how to write for both users and search engines at once.

- Experience working with CMS and building/administering content in multiple CMS environments.

Qualification: Graduate

Working Days: 6 Days a Week (10:00 AM to 7:00 PM)

Job Nature: Full Time

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.