Manager - Search Engine Optimization (6-10 yrs)
RESPONSIBILITIES :
1. SEO Planning & Execution
a. Create and manage an SEO roadmap to win share of voice on Google Search in key intent categories and drive relevant traffic to the platform
b. Manage a team of analysts to ensure quality implementation across on-page and off-page.
c. Work with SEO Experts to review, refine and pivot strategy based on performance data
d. Working closely with tech teams, identify and implement standard processes and automation to bring repeatability, efficiency and massive scale to SEO execution.
e. Track and measure success metrics to optimize and improve performance
2. Content Marketing
a. Develop content needs essential to drive relevancy and authority in SEO
b. Create innovative content experiences that would attract and delight target users and set us apart from competition.
c. Integrate content plans with other branding, performance and engagement channels including social and PR.
d. Manage execution of content needs through a team of content editor, writers, designers,and video agency
DESIRED SKILLS:
- Strong ability to tightly manage multi-functional roadmaps, with an ability to identify areas of process improvement
- Extremely collaborative, with experience working with global teams
- Experience in implementing SEO & Content programs, preferably for B2C businesses
- Ability to crunch numbers with a focus on translating data insights to actions
- Basic knowledge of products and concepts in consumer finance
- Understanding of organic social, PR & paid advertising channels.
- Experience working in fast-paced, agile environments, and experience with startups is preferred
Experience in SEO tools like SEMRush, Screaming FROG, Moz, Ahref, BuzzSumo etc is Must
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