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27/11 Himani
HR at Matrix Management Services

Views:204 Applications:68 Rec. Actions:Recruiter Actions:7

Manager - Search Engine Marketing - IT (6-17 yrs)

Bangalore Job Code: 100498

Manager SEM

- Plan and execute all web, SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain client social media presence.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights.

- Plan, execute, and measure experiments and conversion tests

- Tracking conversion rates and making improvements to the website.

- Developing and managing digital marketing campaigns

- Utilizing a range of techniques including paid search, PPC.

- Overseeing the social media strategy for the company.

- Managing online brand and product campaigns to raise brand awareness.

- Improving the usability, design, content and conversion of the company

- Experience in setting up and optimizing Google Ad words campaigns.

- Review new technologies and keep the company at the forefront of developments in digital marketing.

Qualifications and Education Requirements :

- 6+years of relevant experience

- Proven experience in handing big ticket budgets (10,00,000 and Above)

- Able to mentor junior resources

- Proven experience in digital marketing

- Good experience and understanding of customer and market dynamics and requirements

- Search engine experience, including the ability to generate inbound links from the internet

- Proficiency using tools to track and report on response rates, traffic and pick up

- Broader digital marketing skills encompassing keyword generation, PPC marketing and banner advertising

- Experience of campaign management e.g. Google Ad words, Ad Mob, Email, GTM

- Experience of budgeting, reporting and analysis & team management

- Ability to work in a fast-paced start up environment

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