Senior Consultant at JobsForGood
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Manager - Search Engine Marketing (3-10 yrs)
Responsibilities :
- Pay-Per-Click Responsibilities
- New Keyword Development and Testing
- Monitor and analyze campaigns to meet revenue goals
- Hands-on Bid Optimization
- Testing and optimising ad-copy, quality scores of the campaigns
- Developing Testing Plans, Implementing New Strategies and Measuring the Results
- Perform ongoing paid keyword discovery, expansion and optimization
- Adopt best practices for SEM campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
Requirements :
- 3+ years of hands on experience managing high volume ecommerce campaigns and conversions from SEM as channel
- 3+ years of experience working with Google Analytics performing deep-dive analysis to drive search marketing efforts.
- Strong analytical and problem solving abilities
- Proficient with email marketing, digital marketing
- Desire to contribute, serve and do impactful work for the society
- Proven ability to prioritize tasks and meet deadlines in a fast-paced work environment
- Tier 1 graduation/post graduation preferred
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