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12/01 Jyoti Negi
Senior Consultant at JobsForGood

Views:17 Applications:16 Rec. Actions:Recruiter Actions:4

Manager - Search Engine Marketing (3-10 yrs)

Bangalore Job Code: 142658

Responsibilities :

- Pay-Per-Click Responsibilities

- New Keyword Development and Testing

- Monitor and analyze campaigns to meet revenue goals

- Hands-on Bid Optimization

- Testing and optimising ad-copy, quality scores of the campaigns

- Developing Testing Plans, Implementing New Strategies and Measuring the Results

- Perform ongoing paid keyword discovery, expansion and optimization

- Adopt best practices for SEM campaigns

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

- Optimize copy and landing pages for paid search engine marketing campaigns

Requirements :

- 3+ years of hands on experience managing high volume ecommerce campaigns and conversions from SEM as channel

- 3+ years of experience working with Google Analytics performing deep-dive analysis to drive search marketing efforts.

- Strong analytical and problem solving abilities

- Proficient with email marketing, digital marketing

- Desire to contribute, serve and do impactful work for the society

- Proven ability to prioritize tasks and meet deadlines in a fast-paced work environment

- Tier 1 graduation/post graduation preferred

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