Director at Fish Eye Group
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Manager - Sales - Modern Trade & eBusiness - FMCG/Food (12-15 yrs)
- Prepare the Modern Trade sales strategy & growth plans in line with business strategy Pan India
- Key responsibility as the Head of Modern trade is to drive profitability and deliver on the Revenue and Share parameters.
- Align and execute trade marketing and trade promotions interventions with the modern trade sales strategy and overall business strategy.
- Category management and Promotion planning.
- Driving operational efficiency for modern trade channel.
- Monitoring performance and taking corrective actions
- Responsible for achieving planned sales by channel and customer
- Achieving consistent growth by managing various internal and external stakeholders
- Work within allocated promotional cost and ensure effective spending in driving sales and brand building.
- Lead resource for planning and negotiating for in-store activations, merchandising, sell-out plans with the accounts
- Provide trade information, competitor's activities and market intelligent to company
- Manage Accounts receivables, Responsible for debt collection and resolve all long outstanding debts.
- Resolve customer's trade issues, complaints and operational matters.
- Prepare the organization for E business