CORE RESPONSIBILITIES:

- Preparing and managing marketing plans and budgets.

- Studying competitor's products and services

- Exploring ways of improving products and services and increasing profitability

- Identifying target markets and developing strategies to communicate with them

- Preparing and managing Sales & Distribution plans and budgets

- Managing & coordinating on the production of promotional material

- Liaising with other internal departments such as Marketing, Production etc

- Producing reports to monitor results

- Presenting findings and suggestions to Company Directors or other Senior Officials

- Travelling to trade shows, conferences and sales meetings

- Handling foods/ Non Foods business category in the FMCG space.

- Advertising & Promotion management and ensuring effective allocation and utilization of marketing funds in line with overall business unit strategy including regular tracking of A&P spent aligned with budget plan

- Develop comprehensive Route to Market Plans for launch/re-launch of brands

- Manage business integration process for new clients to ensure smooth client integration

- Manage 3rd Party advertising & promotion agencies to execute Marketing plans

- Work closely with Marketing Department to ensure achievement of desired distribution & visibility objectives & speed to shelf

- Manage order forecast accuracy and ensure inventory management objectives are met. Includes driving efficiencies in market hygiene and obsolescence

- Do trade visits to understand Market dynamics, gaps & opportunities

- To lead the sales team to ensure top class implementation of key promotional activities

- Prepare monthly reports and business reviews for clients, Involve in competitive monitoring and market analysis

- Liaise with various suppliers to coordinate promotional material deliveries

- Take necessary actions to resolve clients- operational issues/ service complaints

- Build productive relationships with the suppliers and customers and act as a company representative to communicate all other necessary issues to client's management team

- Monitoring and analyzing Market Trends.

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