Role:

- Support, develop and execute the Revenue Strategy for Digital business.

- Working closely with Ad sales (Regular & Branded Content) and Client Servicing team, be responsible for analysis, pricing, maximizing revenue growth and managing profitability of Branded Content business.

Job Responsibilities:

- Develop, maintain, and distribute ad product rate-card across Digital Ad Sales. Set pricing guidelines by marketplace, communicating changes in market pricing to sales leads and the planning team.

- Manage digital media packaging and sponsorship strategy across the portfolio of networks, inclusive of high-profile tent pole and special events.

- Oversee the review and approval process of all outbound media plans for pricing/inventory integrity; provide feedback and recommendations to sales planning team to drive highest yield and revenue opportunity.

- Liaise with a convergent sales team, marketing, and product & tech to set best practices in media planning and identify revenue opportunities.

- Primary point of contact for sales and marketing leads throughout pre-sales planning process, providing direction and communicating opportunity and sell-out risks.

- Manage Branded Content solution and Property P&Ls on Digital Platforms to ensure requisite profitability.

- Maintaining Trends on Ad Sales Revenue (Regular + Branded Content) from Direct Clients, Agencies, & Progammatic Revenue

- Budgeting & Sales forecasting; Monthly, quarterly and annual reporting to facilitate reviews and evaluations

- Creating reports and maintaining dashboards to track revenue progress

- Preparing presentations and analysis for management meetings

- Equip the Sales teams with data and inputs to drive effective sales conversations.

- Tracking and Evaluation of competitive positioning and pricing.

- Keeping up-to-date Trends of the industry, analyzing competition data in detail and sharing relevant findings with the management & sales team

- Thinking out of the box to identify new opportunities for monetization

- Post Evaluation of key properties detailing value delivered to the client

Requirements:

- Good experience in digital advertising with a strong background in media planning, sales operations, or marketing solutions.

- Knowledge of digital advertising platforms and products

- Strong analytical, communication and time management skills

- Extensive knowledge of Ad Sales processes, pitch to deal delivery.

- Ability to understand and interpret trends and react with strategic/tactical changes

- Able to make actionable and informed decisions, effective communicator

- Ability to work under tight deadlines in a dynamic environment

- Ability to work with a diverse team

Soft Skills:

- An enthusiasm for building strong relationships

- Effective communication, analytical and presentation skills

- Attention to detail and follow-up

- Ability to take initiative, work autonomously and proactively

- Ability to Innovate & Automate tasks

- Desire to make an impact by supporting diverse and inclusive teams

Software and tools Expertise:

- MS Excel and Powerpoint

- Comscore, Google Analytics

- Business Analytics: Power BI, Tableau - Preferred

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