Director at Shreeniwas
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Manager - Retention & Marketing - Recruitment Firm (5-8 yrs)
Retention Manager
Job Responsibilities :
- Plan and execute email, SMS, WhatsApp, Messenger & Push Notification campaigns to target users with relevant and personalized communication.
- Come up with strong data insights for developing consumer segmentation campaign plans to drive customer retention, engagement and to achieve measurable KPI's.
- Conceptualize CRM marketing campaigns, craft messaging & build relevant workflows by segmenting the user base (new, active, at risk, dormant) appropriately to identify opportunity areas in the user's lifecycle.
- Formulating and executing the CRM strategy aimed at increasing traffic, retargeting, repeat purchase, reduce churn and cross-sell.
- Drive and monitor A/B tests and data-driven experiments and Responsible for quality assurance of all CRM campaigns.
- Lead the reporting, monitoring, tracking for the different campaigns & also publish appropriate performance dashboards.
Skills & Experience :
- 5 years of relevant experience, especially in RMG domain.
- Experience in Customer Lifecycle Marketing or Campaign Management or Customer Value Management.
- Proficiency in Marketing Automation Technology (CleverTap, Webengage or similar).
- Strong multi-tasking & problem-solving skills.
- Experience using analytical and database tools (Advanced Excel, Google Analytics, etc. or similar).
- Strong analytical skills and data-driven thinking.
Job Type : Payroll
Categories : Business Development Manager (Management)
- Community Manager (Customer Service)
Must have Skills :
- CRM
- Analytical Skills
- Customer Services Relation
- 20 - 25 Lakh/Year (Annual salary)
Long-term (Duration)
Fully Remote : India
