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06/05 Komal
Senior HR Executive at LizLyn Careers

Views:7 Applications:6 Rec. Actions:Recruiter Actions:0

Manager - Public Relations - Digital Marketing Agency (3-5 yrs)

Mumbai Job Code: 211924

Title Role :

A PR Manager is responsible for managing a portfolio client and promoting them to their target audiences. An influencer of public opinion, you grow brands and help drive sales through a range of PR tools such as news items, press releases, case studies, product placement and social media activity.

Main Responsibilities of a Public Relations (PR) Manager :

- Planning, developing and implementing PR strategies

- Managing a portfolio of clients' PR accounts

- Managing enquiries from media, individuals and other organisations.

- Providing strategic counsel to clients to aid their PR and wider marketing campaigns

- Planning publicity strategies and campaigns.

- Researching, writing and distributing press releases to targeted media.

- Providing commentators and product or company information to the media (Social Media, newspapers, magazines, radio, television and online news sites)

- Building relationships with existing and new clients

- Building relationships with key media contacts

- Coordinating with clients regarding press campaigns, creative projects and PR solutions

- Dealing with the media, speaking to journalists and other members of the press

- Providing innovative and creative ideas to clients

- Briefing clients and updating them on press campaigns

- Analysing PR coverage and providing written reports

- Communicating effectively with a range of stakeholders

Key Requirements :

- 3-5 years of relevant work experience in the PR industry preferably with an Agency

- Graduate in Mass Media & Communications(optional)

- Good media relations

- Knowledge of various media platforms such as media platforms such as social media, print platforms, electronic media (emails), and press conferences.

- Excellent written and verbal communication skills

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