PR Manager

- 4-6 years of total exp. (0.6 -2 years of relevant exp. in Fashion, Fitness or F&B, Hospitality sector)

In this role we need you to showcase:

- YMW & Client networking understanding:

- Uphold agency core values, mission, vision, ethics and code of conduct in the day-to-day liaison with internal and external network partners and resolves the conflict

- Knowledgeable about Client and YMW services, products and offerings within a practice, office and network offices (including regional & global)

- Written Communications, Editing & Presentation:

- Actively coach subordinates to become proficient in the written and verbal communications

- Demonstrates proficiency in writing key strategic documents (e.g. key messages, FAQs) apart from the basic documents such as press releases, pitch notes/emails, media releases etc.

- Demonstrate editing and proofreading ability

- Articulate in representing the agency and team well and in a warm, professional manner in business meetings

- Actively listens and engages others in discussing ideas during meetings

- Present confidently and persuasively

- Lead and moderate presentations in ongoing client meetings

- Proficient in conducting pre-event or interview client briefings for key events/opportunities

- Respond to requests for information from the media or designate an appropriate spokesperson or information source

- Communicate information on brands and products to required media-list regularly

Account Management :

- Ensure & demonstrate in-depth knowledge and understanding of client's business strategy

- Help subordinates build relationships with their client contacts and coach subordinates on improving their client relationships

- Build trust with the client and be regularly consulted for opinions and ideas

- Actively coach subordinates to achieve proficiency in Account Servicing

- Understand how achieving success in tactical elements/programs meet client's overall objectives

- Responsible for overall client reporting and evaluation

- Efficiently organize and structure client account practices/processes and supervise team to maintain processes

- Able to conduct an in-depth interview with senior media professionals

- Track all domains in which the clients are being serviced

- Competition/Competitors News to be flagged off every day

- Curate and Manage special events, execute cross promotions and tie-ups

- Responsibility for celebrity outreach for designer/jewellery sourcing and tie-ups

- Conceptualise and Execute regular Listings

- Travel for Bridge Building Meetings and Media Experiential at all times

- Manage Daily, Weekly, and Monthly reports for internal communication as well as client briefing

- Creation of Physical and Online Dossiers of client coverage

- Business Development and Client Servicing

- Ideation and Execution of story ideas for each client on a fortnightly basis

- Lead and moderate presentations in ongoing client meetings as well lead presentations in key client meetings

- Develop and maintain effective working relations with media

- Digital Management:

- Actively coach subordinates in digital / influencer research

- Develop PR plans with integrated social media elements

- Understand how and which social media tools are used internationally

- Able to counsel client on how and why local digital plans should differ or be similar to international practices

- Social Media updates related to handled clients

- Evaluate advertising and promotion programs

- Execution of on-ground media handling and getting appropriate photo-ops during client events

- Work closely with the Social Media Team to develop integrated PR+Social Media strategy for the brands they are managing and manage their implementation with their teams

- Team Management:

- Lead by example to encourage teamwork among subordinates and help to build team morale

- Able to plan fair delegation of work effectively across team members, and set expectations of standards required of team members

- Conduct scheduled staff evaluations fairly, effectively and thoughtfully

- Track progress of subordinate against identified competencies gaps throughout the year and provide timely feedback and guidance

- Mentor employees in career planning and broader work-life situations

- Pre-empt team conflicts and resolve them efficiently and amicably; escalate to supervisors and the HR team if unable to resolve conflicts or staff issues

- Reward/ make recommendations for team/ team member's performance or successes; Assist supervisors in team resource planning and identifying high-performing staff for career mapping, and update them on team developments

- Identify appropriate training and development opportunities for self and team members

- Follow-up on subordinates- practice of skills learned in key training programs

- Seek to constantly improve team performance

- Seeks additional responsibilities; actively seeks - the new- and - the next-

- Regularly seek feedback on own performance for self-development

- Skills & Experience required on the job :

- 4-6 years of relevant experience in Communications Consulting (agency experience is must)

- Graduate/Post-Graduate in Marketing/Advertising/Communications/Economics or Equivalent

- Able to analyze issues or challenges from multiple perspectives, including where PR falls in the marketing mix

- Actively coach subordinates to achieve proficiency and build expertise in Account Servicing

- Apply critical thinking and perspective to developing a point of view on, and solving client challenges and issues

- Make realistic and sound recommendations that take into consideration short and long-term perspectives, and client's constraints

- Demonstrates ability to see beyond current assignment

- Identifies broad, long-term opportunities and areas for business growth, both organic and new

- Team handling and assist in new hiring

- You are innovative, self-motivated, challenge status quo and are looking for ways to improve things

- You are comfortable with ambiguity and being part of complex strategy discussions

- You are self-aware, demonstrate integrity and most importantly enjoy what you do

- Lead by example to encourage teamwork among subordinates and help to build team morale

- Actively participate in office functions and/or team-building activities

- Present confidently and persuasively along with dressing appropriately

Location- Bandra West

Timings- 10 am-7 pm (Full-Time)

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