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19/01 Venkatesh
Account Manager - Non IT at Stryde Consulting Services

Views:14 Applications:16 Rec. Actions:Recruiter Actions:4

Manager - Programmatic Campaign (12-15 yrs)

Any Location Job Code: 143577

12 years experience in Programmatic and Social media platforms of digital marketing.

- Establish KPIs for all programs while continuously tracking performance with post-campaign analysis and reporting to ensure marketing efforts are delivering expected business outcomes

- Manage receipt, testing, and any required technical adjustment of creative in time for campaign launch.

- Expert understanding of campaign management methodology/tools, including the ability to identify, optimize and resolve campaign related issues.

- Flawlessly execute end-to-end campaigns, liaising with key internal and external stakeholders, while communicating campaign progress and applying learnings in future campaigns.

- Work closely with internal/external teams and act as a post-sale contact to understand and communicate the technical requirements of campaigns.

- Primarily to monitor, and manage digital campaigns in ad serving systems such as DoubleClick Campaign Manager, DCM.

- 12Years of experience in a campaign management role in advertising and online media marketing. Video ad experience is an added advantage.

- Experience using ad serving systems such as DoubleClick Campaign Manager (Google Campaign Manager) and DoubleClick Bid Manager (Google Display & Video 360).

- Knowledge and experience working with 3rd party vendors such as Innovid, Pointroll, Sizmek, etc.

- Basic understanding of pixel and pixel management.

- Familiarity with ad servers, media agencies, web debugging tools (Charles Proxy, Firebug, Fiddler, etc.) will be an added advantage.

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