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07/07 Rushma Shetty
Senior Recruitment Consultant at Sapwood Ventures Pvt.Ltd

Views:9 Applications:7 Rec. Actions:Recruiter Actions:5

Manager - Production Marketing - Information Technology (4-5 yrs)

Ahmedabad Job Code: 166084

- Build a unique selling point for products/services.

- Develop sales tools that facilitate the selling process along with Develop Product Marketing plan to generate leads and build awareness.

- Plan and participate in the launch of new product/services.

- Obtain insights into customers- usage through all marketing campaigns, website, media stories, analysts, events, advertisements, Videos etc.

- Arm Sales with sales tools, training, content

- Sales Kits ( Brochures, Data-sheet, presentations)

- Create & Write white-paper

- Cater to Sales requests for customer presentations- Product pitch

- Develop a marketing plan for budgets to support the retention of existing customers and the acquisition of new customers.

- Use market research data to establish product pricing to keep within a budget.

- Market Research & Competition analysis.

- Here is a list skills managers look for when filling a Product Marketing Manager role.

- Analyze sales data and channel information.

- Ability to understand Technology and derive business value of the product.

- Experience in Enterprise IT technology a must as product marketer.

- 4+ years of product marketing experience with at least 2 years of experience in a market-facing role

- Exceptional ROI-tracking skills, able to prove what is - or isn't- t- working

- Bachelor's degree in business or marketing; MBA +IT preferred.

- Self Motivated and Quick to deliver.

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