Job Title : Product Marketing Manager

Job Overview :

- Join our innovative team at PCL as a SAAS Product Marketing Specialist. We are seeking a dynamic individual to spearhead the marketing efforts for our SAAS products. The ideal candidate will be responsible for creating compelling product documents, social media content, and website content, as well as managing and executing digital marketing campaigns. This role offers an exciting opportunity to showcase your creativity, digital marketing skills, and contribute to the growth of our SAAS products.

Responsibilities :

- Develop and execute comprehensive marketing strategies to promote our SAAS products.

- Create engaging and informative product documents, social media content, and website content to effectively communicate the value proposition of our products.

- Design and implement social media marketing campaigns to increase brand awareness and drive user engagement.

- Plan and execute email marketing campaigns to nurture leads and retain existing clients.

- Collaborate with the sales and relationship management teams to align marketing strategies with overall business objectives.

- Analyze market trends and competitor activities to identify new opportunities and refine marketing strategies.

- Monitor and report on the performance of marketing campaigns, providing insights for continuous improvement.

- Collaborate with the design team to create visually appealing and effective marketing materials.

- Stay updated on industry trends and best practices to ensure the company's marketing strategies remain innovative and competitive.

Requirements :

- Bachelor's degree in Marketing, Business, or a related field is a plus.

- Proven experience in digital marketing, content creation, and designing.

- Strong creative mindset and the ability to develop compelling and innovative marketing materials.

- Demonstrated proficiency in social media marketing and managing campaigns across various platforms.

- Experience with email marketing tools and strategies.

- Prior experience in SAAS product marketing is highly desirable.

- Excellent written and verbal communication skills.

- Ability to work independently and collaboratively in a team environment.

Benefits :

- Competitive stipend, aligned with industry standards.

- Opportunity for professional growth and skill development in a dynamic SAAS startup environment.

- Exposure to cutting-edge technology and innovative products.

- Collaborative and inclusive work culture.

- Comprehensive health insurance and other benefits as per company policies.

Work Location : Ahmedabad, India

- If you have any further questions or need additional information, please feel free to reach out to us. We look forward to welcoming a talented individual to our team who will play a key role in driving the success of our SAAS products through innovative marketing strategies