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12/05 Pradeep Shampur
Managing Director at Cephas Consultancy Services Private Limited

Views:12 Applications:18 Rec. Actions:Recruiter Actions:17

Manager - Product Marketing - Recruitment Firm (1-2 yrs)

Bangalore Job Code: 212815

Job Description :

- We are looking for a Product Marketing Manager to lead our outbound marketing activities. You will be responsible for presenting our products in ways that will strengthen our brand and boost sales.

- For this role, you need to be a creative and quantitative thinker.

- You should be familiar with various product marketing techniques, like email campaigns and pricing strategies.B2B experience is a must. Email marketing experience is mandatory.

- Your goal will be to develop and implement the most profitable plans to position and promote our platform.

Responsibilities :

- Study company products

- Translate technical details into benefits for the user.

- Follow and analyze market trends to position products.

- Develop product marketing strategies (pricing, advertising, product launching)

- Craft compelling messages across marketing channels (landing pages, ad campaigns)

- Work with various teams (design, content, acquisition, product, sales) to implement strategies.

- Test marketing product features, releases and ad copy

- Evaluate projects using relevant KPIs and feedback from existing and prospective customers.

Requirements :

- Proven experience as a Product Marketing Manager,Brand Manager or similar role

- Background in design and copywriting is a plus.

- Experience in market analysis

- Familiar with product marketing tactics (e.g. integrated marketing campaigns)

- Working knowledge of web analytics tools (Google Analytics, Web Trends)

- Excellent communication skills

- Keen eye for detail

- Creativity

- Analytical mind and strong quantitative skills

- Bachelor's degree in Marketing, Communications or similar field

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