Managing Director at Cephas Consultancy Services Private Limited
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Manager - Product Marketing - Recruitment Firm (1-2 yrs)
Job Description :
- We are looking for a Product Marketing Manager to lead our outbound marketing activities. You will be responsible for presenting our products in ways that will strengthen our brand and boost sales.
- For this role, you need to be a creative and quantitative thinker.
- You should be familiar with various product marketing techniques, like email campaigns and pricing strategies.B2B experience is a must. Email marketing experience is mandatory.
- Your goal will be to develop and implement the most profitable plans to position and promote our platform.
- Study company products
- Translate technical details into benefits for the user.
- Follow and analyze market trends to position products.
- Develop product marketing strategies (pricing, advertising, product launching)
- Craft compelling messages across marketing channels (landing pages, ad campaigns)
- Work with various teams (design, content, acquisition, product, sales) to implement strategies.
- Test marketing product features, releases and ad copy
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers.
- Proven experience as a Product Marketing Manager,Brand Manager or similar role
- Background in design and copywriting is a plus.
- Experience in market analysis
- Familiar with product marketing tactics (e.g. integrated marketing campaigns)
- Working knowledge of web analytics tools (Google Analytics, Web Trends)
- Excellent communication skills
- Keen eye for detail
- Analytical mind and strong quantitative skills
- Bachelor's degree in Marketing, Communications or similar field