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04/08 HR
Recruiter at Primo Hiring Solutions

Views:103 Applications:48 Rec. Actions:Recruiter Actions:1

Manager - Product Marketing - IT (8-16 yrs)

Noida Job Code: 227156

Introduction :

We are hiring a Product Marketing Manager for our client company which is a leader in the Information Technology industry.

Responsibilities :

1) Study company products

2) Translate technical details into benefits for the user

3) Follow and analyze market trends to position products

4) Develop product marketing strategies (pricing, advertising, product launching)

5) Craft compelling messages across marketing channels (landing pages, ad campaigns)

6) Work with various teams (design, content, acquisition, product, sales) to implement strategies

7) Test marketing product features, releases and ad copy

8) Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Qualifications :

1) 8-16 years of experience in product marketing or content marketing in a famous/funded startup or technology company

2) Experience in market analysis

3) Familiar with product marketing tactics (e.g. integrated marketing campaigns)

4) Working knowledge of web analytics tools (Google Analytics, WebTrends)

5) Excellent communication skills

6) Keen eye for detail

7) Creativity

8) Analytical mind and strong quantitative skills

9) BSc/BA in Marketing or similar field

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