HR - Recruitment at PBO Plus Consulting Services Pvt Ltd
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Manager - Product Marketing - Event Management Firm (4-9 yrs)
We are hiring for Event Management Company i.e. Baraati Inc.
- We are looking for a Product Marketing Manager to lead the outbound marketing activities. Youll be responsible for presenting the products in ways that will strengthen the brand and boost sales.
- For this role, you should be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies.
- Your goal will be to develop and implement the most profitable plans to position and promote our products.
Total experience - Minimum 4 years in Product Marketing Manager, Marketing Skills, Brand Manager or similar role and Minimum 2 year of Experience in Mobile Applications.
Job location - Okhla Phase 3, Delhi ; Salary - Min - 7 Lpa to Max 10 Lpa ( Depends on Interview Performance & Experience)
Responsibilities
- Study company products
- Translate technical details into benefits for the user
- Follow and analyze market trends to position products
- Develop product marketing strategies (pricing, advertising, product launching)
- Craft compelling messages across marketing channels (landing pages, ad campaigns)
- Work with various teams (design, content, acquisition, product, sales) to implement strategies
- Test marketing product features, releases and ad copy
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
Requirements
- Proven experience as a Product Marketing Manager, Brand Manager or similar role
- Background in design and copywriting is a plus
- Experience in market analysis
- Familiar with product marketing tactics (e.g. integrated marketing campaigns)
- Working knowledge of web analytics tools (Google Analytics, WebTrends)
- Excellent communication skills
- Keen eye for detail
- Creativity
- Analytical mind and strong quantitative skills
- BSc/BA in Marketing, Communications or similar field
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