Senior Consultant - Talent Sourcing at Ad Astra Consultants
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Manager - Performance Marketing - Travel/Hospitality (3-8 yrs)
- Would be responsible to drive new user growth through Paid Media Channels and also responsible for helping build and manage campaigns across a variety of digital channels, working with cross-functional teams to support Organization's critical campaigns.
Key Accountabilities / Duties & Responsibilities :
- Strategize and own the entire paid marketing strategy to acquire users through multiple paid channels (Social, Search) to drive awareness and leads
- Use a data-driven approach to build campaigns, evaluate insights on strategy and performance
- Explore new channels to drive traffic and acquisition which includes performance marketing strategies
- Budget, Manage and review marketing spend efficiently and effectively across channels including Facebook campaigns, Google UAC campaigns, ad networks, and social media campaigns
- Coordinate with content writers to build creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI
- Set up and monitor analytical dashboards and give insights into key areas of importance at regular intervals
- Coordinate with Sales team to achieve goals and ROI targets
- Set up daily performance reports to analyze the performance and optimize campaigns
Skills & Competencies :
- Strong analytical ability
- Outstanding ability to think creatively, identify and resolve problems
- Excellent written and verbal communication skills.
- Expertise in communication tools along with MS tools/Google Sheets and PowerPoint/Google Slides
- A creative and strategic approach to work
- Has an eye for detail, work wells under pressure, is driven to meet targets, and a team player
Qualification & Experience :
- Should be Graduate or MBA with at least 3 to 8 years of experience in Performance Marketing
- A stronghold on Web Analytics, A/B Testing, and metrics-driven marketing
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