Job Overview :

- The Performance Marketing Manager will be responsible for managing and optimizing digital marketing campaigns across various channels to achieve performance goals. This role requires a deep understanding of digital marketing strategies, data analysis, and a results-driven mindset.

Key Responsibilities :

1. Campaign Management :

- Develop, implement, and manage marketing campaigns that promote the products and services of the company.

- Optimize campaigns across multiple channels including search engines, social media, email, and other digital platforms.

2. Data Analysis and Reporting :

- Analyze campaign performance and identify areas for improvement.

- Provide detailed reports on campaign results, including ROI, conversion rates, and other key performance indicators (KPIs).

3. Budget Management :

- Manage the marketing budget and allocate funds strategically to maximize campaign performance.

- Monitor spending and adjust bids to gain better ROI.

4. Collaboration and Coordination :

- Work closely with other marketing team members, including content creators and graphic designers, to create effective marketing materials.

- Coordinate with sales teams to align marketing and sales strategies.

5. Market Research :

- Stay up-to-date with the latest trends and technologies in digital marketing.

- Conduct market research to find answers about consumer requirements, habits, and trends.

6. SEO and SEM :

- Implement and manage SEO and SEM strategies to increase website visibility and traffic.

- Optimize website content for search engines and pay-per-click advertising.

7. A/B Testing :

- Conduct A/B testing to identify the most effective marketing strategies.

Qualifications :

- Bachelor's degree in Marketing, Business, or a related field.

- Proven experience in digital marketing, particularly within the industry.

- Strong understanding of various marketing and sales touchpoints.

- Experience with SEO/SEM, Google Analytics, and CRM software.

- Familiarity with web design and content management systems.

- Excellent analytical skills and a knack for data analysis.

- Strong written and verbal communication skills.

- Skilled in writing and editing content with an attention to detail.

- Strong prioritization, organization, and project management skills.

Preferred Skills :

- Google Ads certification.

- Experience with A/B and multivariate experiments.

- Up-to-date with the latest trends and best practices in online marketing and measurement.

Employment Type :

- Full-Time

Location Bangalore : HSR Layout

Compensation : As per industry standards