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Manager - Performance Marketing - IT (4-7 yrs)
Startups preferred. Strong understanding in running/building marketing campaigns, DM platforms like GoogleAds, Facebook Ads Manager, DV360, performance marketing channels, data analysis using excel
Marketing at Harappa :
The Marketing team is home to brand creators & curators, copy masters, number crunchers, and idea generators - with a mission to make Harappa heard, seen and felt across our target markets - identified and uncharted. On top of creating, deploying, and managing a diverse marketing mix, the team is excited to capitalize on a once-in-a-century shift towards online education and learning. Guardians of brand Harappa, the team is a balanced mix of right-brained creativity and left-brained analytical thinking that delivers impactful business outcomes.
Role :
The Manager - Performance Marketing will report to the Associate Director - Marketing and will be responsible for:
- Owning performance marketing across all channels
- Working closely with the B2C team at Harappa and taking full ownership for delivering assigned B2C revenue/user targets
- Implementing marketing and growth programs
- Analyzing consumer patterns (app downloads, conversion ratios, competitor analysis) to advise on the effectiveness of media investments
- Prioritizing key marketing tactics across programs to maximize country growth, revenue, and efficiency targets
Requirements :
- Work experience: Minimum of 4 years
- Expertise in building & running marketing campaigns to drive consistent sales revenue growth for the company
- Strong understanding of digital marketing platforms (Google Ads, Facebook Ads Manager, DV360, etc.)
- Strong understanding of marketing channel attribution, measurement frameworks, and key business and channel metrics
- Understanding of performance marketing channels like Programmatic Displays, UAC, and local channels
- Comfort with data structuring and analysis using Microsoft Excel
- Ability to translate data into insights and decision points for internal stakeholders
- Exemplary written, oral, and visual communication skills
- Entrepreneurial mindset, execution focus, and an adaptive temperament in face of start-up chaos
- Preferable experience in education and/or EdTech sectors
