HR Manager at Hiregis Technologies
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Manager - Performance Marketing - Healthcare (3-5 yrs)
Main Responsibilities of a Performance Marketing Manager
Responsibilities will include :
- Creating and executing a performance marketing strategy & execution plan across channels like FB & IG, UAC, Apple Search, Ad Networks, DSP, etc.
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong ROAS and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid & CRM
- Identifying and testing new channels to continue to meet or exceed established KPIs
- Liaise with the product and tech team to implement key product features which enables better conversions across marketing funnels
- Liaising with product marketing managers to understand the requirements and drafting a media plan & strategy
- Working closely with the product marketing team to ensure successful execution of promotional campaigns
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
Key Requirements :
- 3-5 years of experience in app/mobile marketing
- You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, FB, UAC and other digital channels.
- You have solid expertise in campaign and channel analysis and reporting.
- Have prior experience in working with Appsflyer, Amplitude, Clevertap and Braze (Appsflyer is a must)
- Proven track record of making data based decisions using various existing models (CLTV, RFM, etc.)
- You are a highly goal-oriented individual and have excellent communication skills.
Added Bonus :
- Understanding of CRM tools like Clevertap & Braze
- Understanding of product analytic tool like amplitude
- Have working knowledge of RFM & Statistical models
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
