Manager - Performance Marketing - FMCG (4-10 yrs)
Job Description:
The role expects you to :
- Performance Marketing
- Campaign Execution & Management
- Affiliate Management
- Marketplace Ads Management
- Web Analytics & Reporting
- E-mail Marketing
- Online Merchandising
- Copywriting
- Website Design & Development
- E-commerce Sales & Operations
- Team Management
- Negotiation
The job entails :
- For the brand website
- Optimize and run site and campaigns
- Drive imagery and sales
- Website management
- SEM
- Building marketing funnel
- Customer communication (chat, calls management)
- Identify trends
- Analyze the efficiency of campaigns
- Data mining
- Experience Designing
- Insights for building experience
- Run surveys, test, iterate and improve
Researching the pain points Implementing insights
- Support, Report and Liaison
- Working closely with content and digital asset developer
- Media Planning
- Understanding of media buying
- Able to allocate budgets for campaigns across various platforms to evaluate and track the spends done by the agency.
Skills/Qualifications:
- 4 years + experience in FMCG managing the digital marketing of the brand
- Should be planned and process driven
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
