Manager - Performance Marketing - Education (4-7 yrs)
Role
The Manager - Performance Marketing will report to the Associate Director - Marketing and will be responsible for:
- Owning performance marketing across all channels
- Working closely with the B2C team at and taking full ownership for delivering assigned B2C revenue/user targets
- Implementing marketing and growth programs
- Analyzing consumer patterns (app downloads, conversion ratios, competitor analysis) to advise on the effectiveness of media investments
- Prioritizing key marketing tactics across programs to maximize country growth, revenue, and efficiency targets
Requirements :
Work experience : Minimum of 4 years
- Expertise in building & running marketing campaigns to drive consistent sales revenue growth for the company
- Strong understanding of digital marketing platforms (Google Ads, Facebook Ads Manager, DV360, etc.)
- Strong understanding of marketing channel attribution, measurement frameworks, and key business and channel metrics
- Understanding of performance marketing channels like Programmatic Displays, UAC, and local channels
- Comfort with data structuring and analysis using Microsoft Excel
- Ability to translate data into insights and decision points for internal stakeholders
- Exemplary written, oral, and visual communication skills
- Entrepreneurial mindset, execution focus, and an adaptive temperament in face of start-up chaos
- Preferable experience in education and/or EdTech sectors
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
