Research Associate at ABC Consultants
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Manager - Performance Marketing - EdTech Startup (8-12 yrs)
Performance Marketing Manager ( EdTech Startup)
- Creating and executing a strong performance marketing strategy & execution plan.
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Manage high quality acquisition programs, campaigns, and activities across the business's online platforms.
- Play a key role in the planning and management of SEM, Email Marketing, and so forth.
- Responsible for several analytical functions.
- Optimize targeting and segmentation, as well as the allocation of budgets across multiple paid social channels inclusive of YouTube and Facebook in order to generate cost effective user actions.
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