21/09
Muskan Agrawal
HR - Executive at Epic Businesses
HR - Executive at Epic Businesses
Views:103 Applications:22 Rec. Actions:Recruiter Actions:15
Manager - Performance Marketing - eCommerce (2-5 yrs)
Performance Marketing Manager
Responsibilities :
- Creating and executing a strong performance marketing strategy & execution plan.
- Hands-on experience in working with D2C brands, E-commerce clients.
- Excellent knowledge of working on Google Ads, Facebook Ads & Instagram Ads.
- Managing budgets and campaigns across all digital channels to drive strong return on investment & efficient CAC.
- Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels.
- Identifying and testing new channels to continue to meet or exceed established critical metrics.
- Possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
- Experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels.
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