- Develop and execute strategies to hit aggressive lead acquisition and revenue goals for our digital and offline channels, including SEM, paid social media, retargeting, and display advertising campaigns

- Identify, test and scale new channels with focus on maximising ROI.

- Working Knowledge of SEO

- Coordinate with stakeholders across the internal digital marketing team and external vendors to ensure campaigns and projects are properly executed, optimized, measured and reported

- Using our vast data identify segments and build custom audiences to zero in on high performing targeting

- Maintain a data-first approach to Test, Learn, and Optimize every part of the funnel

- Perform in-depth analysis of campaign data to identify opportunities for optimization and to continuously improve conversion.

- Work with cross functional teams and 3rd parties as and when required to develop content for campaigns; and ensure all visuals and copy are concise, compelling and on-brand

- Monitor and anticipate digital marketing trends and winning tactics

- Creating a strategic framework to set and evaluate goals for every campaign

- Curate insights from FB Business Manager, Google Analytics, Google Ads Manager on customer segmentation and journey.

- Validate optimization hypotheses through periodic A / B testing.

- Assist in drafting both creative and contextual communication for marketing activities for all social media handles, newsletters and SMS.

- Track and report on Performance KPIs across all acquisition channels to optimize ROI

- Working knowledge of various ad formats (Google AdWords, Facebook ads, DoubleClick ads, Content marketin)

- Twitter & other ad platform experience

- Experience of planning and buying across Paid Media channels

- Understanding of feed management and optimisation

- Hands-on experience on analytics and other tools - Omniture, Hoot Suite, Sprout Social, Hub Spot, SEM Rush, Moz, Mail Chimp, Marketo, Re-Targeter, ZenDesk, CJ Affiliate

Qualifications:

- 5-7 years of hands-on experience managing performance-based paid social, search, and display.

- Demonstrated success leading and managing multiple digital marketing channels including SEM, paid social, display, digital content strategy/development etc.

- Analytical and makes data-driven decisions to maximize ROI

- Strong verbal and written communications skills for effective cross-functional collaboration

- Creative thinking capabilities that include an interest to learn and adopt innovative marketing technologies and tactics

- Any Graduate Degree + Google Certification/Other Institutes or online certifications for Performance Marketing, Social Media Marketing

- Experienced with Hubspot and integrated CRM campaigns

- Certified in Google AdWords and Google Analytics

- Facebook Business Manager - Facebook Blueprint exam

Skills

- Digital Strategy

- Start-ups

- Strategy

- Digital Marketing

- Digital Channels

- Performance Marketing

- Growth Strategies

- Direct to Consumer

- Facebook, Instagram, Linkedin, Snapchat Paid Marketing

- GDN Expertise - Google Ads

- Social Media

- Campaigns Management

- Ad Serving

- Customer Acquisition

- Paid Search Strategy

- Paid Media

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