15/07
Neha Arora
Senior HR Associate at Talentiser Pvt Ltd
Senior HR Associate at Talentiser Pvt Ltd
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Manager - Performance Marketing - Advertising - eCommerce (4-6 yrs)
Performance Marketing Manager
Roles and Responsibilities :
- Manage & grow brand specific digital campaigns on FB & Google (optimization and performance analysis)
- Drive marketing programs which are highly targeted basis content affinity of relevant segmented audience cohorts
- Manage all efforts and goals on digital paid media: Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact
- Drive digital marketing efficiencies & grow order volumes of these brands and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats, active co-creation and planning with Google as partner
- Work with our Performance agencies to institute best execution processes
Desired Candidate Profile :
- 4-6 years of relevant experience in Paid advertising,
- Should have owned up & scaled specific private labels / brands
- Experience in handling large scale campaign planning and good understanding of the e-commerce industry
- B. Tech/BE from a Tier 1 institute
- Demonstrated ability in executing results with strong attention to detail
- Consumer-centric mind-set with ability to think strategically and tactically
- Quick learner and ability to work in a fast-paced and dynamic work environment
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