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14/01 Gunjan Pant
Human Resources at

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Manager - Performance Marketing (3-5 yrs)

Gurgaon/Gurugram Job Code: 106216

Responsibilities :

- Build and lead a team across digital channels (SEM - Search, Social, Display and Programmatic)

- Define the performance marketing strategy across paid channels

- Setup best-in-class processes for the performance marketing team

- Work closely with our branding team to ensure consistent brand messaging

- Own the media strategy and execution across channels including creative testing

- Lead effort to utilize data-driven methodology, analysis and measurement to improve lead generation across all marketing channels

- Partner with the required teams to ensure robust attribution models are built to effectively measure the performance of each digital and offline channel, and also understand synergies across channels

- Manage media budgets, spend tracking and execution of authorized plans

- Own strategic initiatives and ensure execution against timeline.

Requirements :

- Strong technical and analytical skills are a must

- At least 3 years of hands-on expertise in paid marketing and attribution

- Expertise in deploying Google Adwords and Facebook targeting to drive leads

- Good functional understanding of and experience in managing all digital marketing channels, and expertise in programmatic advertising and ad tech landscape (DSPs, DMPs, Ad Servers, RTB, etc.)

- The growth-hacking mindset with experience in running digital marketing experiments

- The clarity in thinking, with good communication skills in English - both written and verbal

- Adept at quick decision making, in a fast-paced environment with rapidly changing priorities

- Strong analytical capabilities and A/B experimentation techniques

- Self-motivated, passionate and proactive; a team player.

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