About

Our client offers a comprehensive selection of makeup, skincare, haircare, fragrances, personal care, luxury, and wellness products for women and men. It has quickly emerged as India's largest omnichannel beauty destination with millions of happy customers across the country.

Role

This role will be primarily responsible for the management of digital accounts and diversifying the channel mix using paid social channels.

Key Responsibilities : 

- Managing the brand's eB2B App Acquisition, Engagement, and Retention Strategy

- KPIs include Installs, CPI, MAU, DAU, Stickiness, Purchase Cohort, Customer acquisition and Uninstall Rate

- Planning, executing, measuring, and reporting on performance across categories and brands.

- Managing the brand's eB2B Performance Ads Portfolio

- Accountable for revenue, spends, visits, ROAS and conversion rate

- Utilize strong analytical ability to optimize performance on all channels

- Targeting, segmenting, campaign analysis and cohort analysis

- Lead creative and content direction for all customer touch points

- Identify trends, insights, and new audiences to experiment and run A/B tests with

- Plan and execute launches of new brands and collections

- Collaborate internally with the team and business stakeholders to understand the business, brands and ideate creative strategies

- Collaborating with agency partners to execute campaigns on (but not limited to) Facebook, Instagram, Google Display, YouTube, Snapchat, Apple, Programmatic

Desired Candidate Profile :

Requirements:

- 2-4 years of work experience in the digital marketing field

- Deep understanding of digital environment and tools such as FB ads manager, Google ads, DV 360

- Ability to adapt, be detail-oriented, work in a dynamic and fast-paced environment, be resourceful, manage stakeholder relationships

- Strong analytical skills & data-driven thinking. Effective communication & presentation skills

- Up to date with the latest trends and best practices in online marketing and measurement

- Knowledge & interest in the FMCG retail sector industry preferred

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